Oudh is one of the most expensive ingredients in the world. It smells as a sweet, deep but balanced fragrance. Oudh is a soul evoking aroma that is extremely addictive. It's been prized for centuries for its rich, smoky resinous aroma.

Shrinivas Sugandhalaya (satya) are well known for their nag champa incense and are experts at making masala incense. Masala incense is made by combining natural resins and a complex combination of a variety of oils, herbs and botanicals. Once completed the remains look like a form of dough which is then rolled onto bamboo sticks. This method of making incense makes for a much superior incense compared to those that are just dipped in perfume oils.